Customer Experience and Technology

Customer Experience and Technology

Date(s) - March 12, 2019
6:00 pm - 8:30 pm

Roam Perimeter Center


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“You’ve got to start with the customer experience and work back toward the technology – not the other way around.” – Steve Jobs

Customer experience (CX) is defined by interactions between a customer and an organization throughout their business relationship. An interaction can include awareness, discovery, cultivation, advocacy, purchases, and service. If you want your customers to stay loyal, you have to invest in their experience!

Join us for a discussion on how technology plays a role within the customer experience.


Will Alexander, VP of IS, Special Projects, and Logistics - RaceTrac Petroleum, Inc

Will Alexander, VP of Information Systems, Procurement, and Energy Management at RaceTrac Petroleum


John Trainor, CIO – Aaron’s

Nick Costides, Global Vice President Information Technology – UPS

Geoffrey Bessin, Chief Evangelist – Intuiface


Board and EAB Leads

Jennifer White

Heather Thompson