Success of B2B marketing automation solution and innovative email marketing features propel company’s momentum
Atlanta, March 9, 2010 – Silverpop achieved record sales performance in 2009, growing its client list with the addition of prestigious consumer brands and leading B2B companies. A firm commitment and focus on service and support enabled the company to experience customer satisfaction levels significantly higher than industry averages. Silverpop also received numerous marketplace accolades in 2009.
A key driver of Silverpop’s successes has been its B2B lead management solution, now the fastest growing part of its business, posting a 60 percent increase in revenues over 2008.
"B2B marketing is one of the most dynamic areas of marketing today," said Silverpop CEO Bill Nussey. "The best practices and cutting edge features in B2B solutions are applicable to all types of marketing endeavors, and we are proud to be a leader in delivering the tools and strategies all marketers need to drive revenue and realize high ROI."
Silverpop’s continued focus on delivering outstanding service led to industry-high levels of customer satisfaction in 2009. The "Forrester WaveTM: Email Marketing Service Providers, Q4 2009" awarded Silverpop a score of 48 (out of a possible 50) in terms of customer satisfaction with its tools and services. The customer survey conducted by Forrester Research as part of its Wave methodology indicated customer satisfaction levels generally 15 percent higher than the average of other vendors included in the report. Additionally, in Silverpop’s latest semi-annual customer survey, 95 percent of customers reported they were satisfied or very satisfied with the company’s products and services.
"Customer success is our highest priority," Nussey said. "Our mission is not only to provide the technologies and services that marketers need, but to help our customers implement sophisticated marketing strategies that drive new levels of engagement, loyalty and revenue with prospects and customers."
Silverpop’s innovative new features such as Send Time Optimization and Share-to-Social have caught marketers’ attention and led to the addition of hundreds of new customers, many leaders in their respective industries. New customers included:
- Newell Rubbermaid
- Thai Airways International, Australia
- CCP hf, one of the world’s largest independent game developers
- Wared Logistics, provider of importation, transportation, distribution and logistics management solutions
- Diane von Furstenberg
Silverpop also saw tremendous success outside the United States as it further expanded its reach across the globe. Europe has consistently been the fastest growing region for Silverpop since it opened its first office in London five years ago and that growth continues with a new office opened in Munich Germany in 2009. Silverpop also expanded into Australia in 2009 with its reseller partner Engage Digital based in Sydney.
In addition to higher revenue and strong client retention and growth, Silverpop gained increased marketplace recognition in 2009. Among the accolades it received:
- Recognized as a Strong Performer in the "Forrester WaveTM: Email Marketing Service Providers, Q4 2009"
- Named "Best of SaaS" in THINKStrategies Showplace Awards
- Named a CODiE finalist for its B2B lead management solution
- Received a "Premier Partner Award" from American Honda for excellence in supporting Honda’s marketing efforts. Silverpop was one of only 15 recipients of the award, which recognizes suppliers who embrace American Honda’s philosophy of exceeding customer expectations.
- Recognized as a Market Leader in CRM magazine’s CRM Market Awards
- Honored with a Patriot Award by the Department of Defense for its support of employees serving in the Georgia National Guard
"Despite one of the worst economies in living memory, Silverpop managed to continue its aggressive growth in 2009," Nussey said. "While other companies were forced to make cuts, Silverpop not only grew but continued investing across several areas like our B2B solutions and our global sales and services footprint. I am tremendously proud of our achievements in 2009 and I look forward to an even more exciting 2010."
Silverpop’s Web-based, on-demand marketing suite helps turn prospects into customers — and customers into fans — through the creation, automation and delivery of relevant, multichannel online messaging. Companies rely on the Silverpop email marketing solution to create and manage campaigns that reach millions of individuals-one at a time-enhancing lifetime customer value and brand loyalty. Silverpop’s marketing automation capabilities enable B2B marketers to manage leads, nurturing them from interest to conversion.
Silverpop’s industry-leading thought capital, strategic counsel, service and support helps B2C and B2B customers with the precise level of training and advice needed to quickly improve campaign results and ROI. With offices in the United States, the United Kingdom and Germany, Silverpop’s marketing technologies are used by industry-leading brands around the globe. Best practices and white papers are available at www.silverpop.com.
Silverpop® is a registered trademark of Silverpop Systems Inc. Silverpop Engage and Silverpop Engage B2B are trademarks of Silverpop Systems Inc.