The CIO and The CMO
Date(s) - June 07, 2016
6:00 pm - 8:30 pm
Westin Atlanta Perimeter North
The clash that can happen between IT and Marketing is no longer a topic to avoid at the dinner table. Over the next 5 years, the CMO will be responsible for a larger tech spend than the CIO – the dynamic between these essential departments can make or break success on projects and sales goals. Collaboration is essential to success.
TV and Radio host Dana Barrett will moderate our CIO | CMO discussion on how IT and Marketing collaborate on brand and sales projects to produce creative, data-driven business solutions, including lessons learned on how to work together to achieve success.
ATP is excited to welcome to our panel CIO, Lee Crump, and CMO, Kevin Smith, from Rollins, Inc., and Will Alexander from RaceTrac Petroleum, who will discuss the work leading up to launching their new RaceTrac Rewards app: http://campaigns.racetrac.com/rewards/. Also on the panel is David Elgin VP, Analytics at Atlanta Hawks & Philips Arena.
About the Companies:
Rollins, Inc. is a premier global consumer and commercial services company providing essential pest control services and protection.
RaceTrac Petroleum is a corporation that operates a chain of gasoline stations and convenience stores across the Southern United States that has recently launched their new RaceTrac Rewards app.
The Atlanta Hawks are a professional basketball team based in Atlanta, Georgia. The Hawks compete in the National Basketball Association (NBA) as a member team of the league’s Eastern Conference Southeast Division. The team plays its home games at Philips Arena.